🎓 Live Online Performance Marketing Career Accelerator
Execution-Based | Portfolio-Driven | Placement-Oriented
TRANSFORMATION PROMISE
Before:
- Students know theory
- No real experience
- No portfolio
- No interview confidence
After:
- Can build funnels independently
- Can run Meta & Google campaigns
- Can analyze dashboards
- Can optimize ROI
- Have 2–3 case studies
- Ready for agency or in-house roles
That’s the real outcome.
🏗️ PROGRAM STRUCTURE – LIVE ONLINE MODEL
Duration: 6 Months
Classes: 3 days/week
Session Length: 90–120 minutes
Plus: Weekly Lab + Assignments
Cohort-Based Model (Important for premium positioning)
🔵 PROGRAM FRAMEWORK (Live Delivery Optimized)
We structure each week like this:
Day 1 → Concept & Strategy
Day 2 → Platform Demonstration
Day 3 → Case Study + Implementation
Weekend → Lab / Assignment Submission
This prevents passive learning.
🧠 PHASE 1 – Strategic Foundations (Weeks 1–4)
Live Focus:
- Performance marketing mindset
- Funnel economics
- Offer positioning
- Market analysis
Live Activity:
Students analyze real company funnels.
Assignment:
Create marketing strategy blueprint for a mock course.
Deliverable:
Strategy Document PDF (Portfolio asset #1)
🎯 PHASE 2 – Funnel & Conversion Systems (Weeks 5–8)
Live Breakdown:
- High-converting landing page anatomy
- Copywriting frameworks
- Lead magnet mechanics
- Webinar funnel flow
- Email automation logic
Live Practice:
Break down real landing pages (good & bad).
Assignment:
Build:
- Landing page wireframe
- 5-email nurture sequence
- Funnel map
Portfolio asset #2 created.
💰 PHASE 3 – Meta Ads Mastery (Weeks 9–12)
Live Screen Share:
- Business Manager setup
- Campaign build from scratch
- Audience testing structure
- Creative strategy workshop
Simulation:
₹50,000 allocation challenge.
Assignment:
Submit:
- Campaign structure
- Targeting logic
- Ad copy + creative angle
- Budget logic
Portfolio asset #3 created.
🔍 PHASE 4 – Google & YouTube Ads (Weeks 13–16)
Live Training:
- Keyword research frameworks
- Search intent segmentation
- Conversion tracking setup
- YouTube funnel mapping
Case Study:
Fix underperforming search campaign.
Assignment:
Design full Google campaign plan.
Portfolio asset #4 created.
📊 PHASE 5 – Analytics & Optimization (Weeks 17–20)
Live Dashboard Analysis:
- Reading Meta metrics
- Diagnosing CPL increase
- ROAS drop troubleshooting
- A/B testing strategy
Simulation:
“Client CPL doubled. What do you change?”
Assignment:
Optimization strategy report.
Portfolio asset #5 created.
🚀 PHASE 6 – Capstone + Placement Prep (Weeks 21–24)
Students must:
- Run small real campaign OR
- Work on Upnova internal campaign OR
- Work on partner internship project
Final Deliverable:
Full Case Study Presentation:
- Objective
- Strategy
- Execution
- Results
- Learnings
Live Mock Interview Panel:
You + industry guest.
🎓 LIVE CLASS EXPERIENCE DESIGN
To beat competitors, your live sessions must include:
✔ Live dashboard walkthroughs
✔ Real data analysis
✔ Open Q&A blocks
✔ Assignment review sessions
✔ Cold-calling students for strategy explanation
✔ Breakout discussion groups
Make it interactive, not lecture-only.
💼 PLACEMENT FRAMEWORK (Live Online Version)
You must add:
LinkedIn positioning workshop
Interview bootcamp (last 4 weeks)
Resume templates (performance-focused)