Course Duration:
8–12 Weeks
Module 1: Digital Marketing Foundations
- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Marketing Funnel & Customer Journey
- Understanding Buyer Personas
Module 2: Search Engine Optimization (SEO)
- How Search Engines Work
- Keyword Research (Practical Tools)
- On-Page SEO Optimization
- Technical SEO Basics
- Off-Page SEO & Link Building
- Local SEO & Google My Business
Module 3: Google Ads & Paid Advertising
- Introduction to PPC
- Google Search Ads Setup
- Display Ads & Retargeting
- YouTube Ads
- Conversion Tracking
- Campaign Optimization Strategy
Module 4: Social Media Marketing
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Content Planning Strategy
- Social Media Ads
- Analytics & Performance Tracking
Module 5: Email Marketing & Funnels
- Email Marketing Fundamentals
- Building Email Lists
- Automation Sequences
- Sales Funnels & Landing Pages
Module 6: Analytics & Conversion Optimization
- Google Analytics Basics
- Tracking KPIs
- Conversion Rate Optimization
- Case Studies
Final Project:
Create a complete digital marketing strategy for a brand.